As summer kicks off across Turkey, the car rental industry is experiencing a major boom. Driven by the seasonal rise in domestic and international tourism, increased intercity travel, and growing personal mobility needs, demand for rental vehicles from both individuals and corporations has reached record levels. Industry insiders predict that the summer of 2025 will be one of the busiest periods for the car rental sector in recent years.
A Rapidly Expanding Industry
According to data from TOKKDER, as of the first quarter of 2025, there are approximately 242,200 rental vehicles in active use across Turkey, with this figure occasionally rising to 257,000 annually. The sector's total asset size has reached 292 billion Turkish lira, making it one of the country’s key economic drivers.
In 2024, the industry’s total revenue hit 280 billion TL, contributing more than 50 billion TL in taxes to the national budget. Thanks to its tax contributions and employment opportunities, the car rental industry is now recognised as a dynamic and essential part of Turkey’s economy.
Rental Over Purchase: A Shift in Consumer Behaviour
Ozan Tolu, Chairman of Sydney Filo, commented on the current market dynamics, emphasising that high vehicle prices and rising maintenance costs are pushing both individuals and companies toward renting instead of buying. Tolu noted that purchasing a brand-new vehicle has become financially burdensome, especially when factoring in insurance, maintenance, and taxes. For many, renting now offers a more cost-effective and flexible alternative.
During the summer, especially among vacationers, demand for rental cars has doubled. While prices have not risen dramatically across the board, a modest increase is expected in July and August due to demand pressure. Tolu predicts that this summer, car rentals will overtake car purchases in popularity.
Advantages of Corporate Fleet Management
Tolu also highlighted the benefits of leasing from a corporate perspective. Fleet rental allows businesses to manage expenses more predictably through fixed monthly payments, while avoiding the risk of depreciation. This approach can significantly enhance operational efficiency.
Adapting to Technological and Environmental Trends
The rental sector is evolving along with technological advancements. Hybrid and electric vehicles now make up over 10% of the total rental fleet. This shift is driven by growing environmental awareness and the appeal of lower operating costs. Rental companies are also diversifying their offerings with short- and medium-term rental models to better match seasonal demand.
Despite this positive growth outlook, Tolu warns that the industry still faces macroeconomic risks, including high interest rates, rising vehicle procurement costs, and volatility in the used car market. Nevertheless, he remains confident that smarter, greener, and more flexible rental models will shape the future of the industry.
Rising Prices in Tourist Hotspots
Experts report that car rental prices in popular tourist destinations have surged by 20–30% this season. High demand from both domestic and foreign tourists is leading to limited vehicle availability, making early reservations increasingly advantageous.
Price Trends Across Segments
Rental prices vary significantly based on vehicle class. In major cities and travel hubs such as Istanbul Airport, Antalya, and İzmir, seasonal pricing trends exhibit noticeable increases. Economy class vehicles, such as the Fiat Egea or Renault Clio, now rent for an average of 900 to 1,800 TL per day. In the mini segment, prices may go as low as 300 TL, but affordable cars are harder to find during peak season.
Mid-size models, such as the Honda Civic or Peugeot 301, fall within the 1,200 to 1,800 TL daily range, offering more flexibility for long-term rentals. SUVs such as the Volkswagen Tiguan or Dacia Duster range between 1,200 and 2,000 TL, depending on the model and features.
Luxury vehicles, such as those from Mercedes, BMW, or Audi, typically rent for 1,500 to 2,500 TL per day, while ultra-luxury models can cost as high as 6,700 TL daily.
Factors That Influence Rental Prices
Several factors influence pricing beyond just the type of vehicle. These include the rental duration, pick-up location (such as airports vs. city centres), and add-on services like GPS, child seats, or additional drivers. Insurance options also impact rates, with full coverage adding an average of 150–300 TL per day.
Younger drivers, particularly those under 25, often face extra fees as well. As demand continues to rise, understanding these variables becomes essential for securing the best deal during the busy summer season.
